Awareness Of Idhayam Oil Pulling Among Customers

Aw arness Of Idhayam cover Pulling Among CustomersVegetable Oil is a necessity for each the tribe. all clement being consumes rock anoint day by day. Here is one company called IDHAYAM, the market leader of rock embrocate manufacturing product came forth with a impudent predilection to enter into health c atomic number 18 product. They restrain explained the method, how to use anele in our utter this is so called anele wrench therapy.This involve is all active to relegate what is the level of ken of fossil oil drag among customers. How do they realise the product either by media or by word of mouth and whether have tested the product or not and how long they have been using oil pulling therapy. At the same time there atomic number 18 some advant durations out of oil pulling therapy worry, to improve oral hygiene and so on. So from this we can find whether they have got the earns and who are all customers using the therapy continuously? For this I have app lied re search concepts and conducted a survey to collect the qualitative data to provide how to enhance the cognisance if it is low.INTRODUCTIONIdhayam is a unafraid regional blot in the hugely diverse and unorganized edible oil market in India. Indian edible oil market is huge with a consumption of 168 lakh tonnes per year. The market is wide and varied with regional preferences diverse across India.Ground Nut oil is preferred in the Western states in India, Coconut oil and Sesame oil is preferred in the Southern states, Mustard Oil in East and North states, Soya bean oil in Central and North/West states and sunflower oil in most parts of the country.Idhayam is the brand in the benny oil (Gingelly oil) segment. The brand has a rich heritage of over 60 years. The company came into existence in 1943 and over these years the brand has grown to occupy a major part in the South Indian market. Idhayam brand sells over 13 lakh liters per monthTraditionally people use coconut oil Idha yam is a familiar brand because of the intense promotion by the company. The brand is promoted heavily through and through television and magazines. The brand uses the famous South Indian Diva Jyothika to endorse the brand. Although the ads are dubbed from Tamil in Malayalam, the heavy and constant bombardment of ads never misses the audience. What is more interesting is the message of the ad. Idhayam means Heart. The brand has its basic values rooted in health platform. I think the brand had this withal before the Sunflower brands took over the health position.Idhayam is positioned as all-purpose edible oil. The brand talks or so low cholesterol content and great taste. The ad also reminds you that the oil is best to apply on hairsbreadth too. Health + Taste have been the positioning of Idhayam for years now. The company later entered the groundnut oil market with a brand Mantra Groundnut oil.The success of Idhayam lies in the ability of the company to build the brand. It had b een a commodity business but Idhayam added value and now rules this segment. The brand over time has now come out with an innovative marketing strategy Oil Pulling. This is an initiative of the company to pioneer the concept of Oil therapy in the country. Oil Pulling is the method of rinsing the mouth with oil for Twenty minutes by Swishing the oil between the teeth. According to the company reports, this process effectively cures glaucoma and gum diseases.DESIGN OF THE STUDYA brief description of the scientific procedures followed in conducting this study is presented under the following headingsNeed for the studyObjectives of the studyMethodologySources of data look into instrumentNEED FOR THE STUDYThe study is conducted to know virtually the awake(predicate)ness of Idhayam oil pulling practice among customers. There are some simple questions, which helps us to know the need for the study.Whether the customers know about the product?How they came to know about the product, which means which medium helps them to know about the product?Then whether they have time-tested and how many an(prenominal) days they have been using the therapy?Whether they know the therapy/product benefit?OBJECTIVES OF THE STUDYTo find out the level of awareness of benefits they have been getting by using the product (oil pulling).To provide the possible recommendations to enhance the product awareness among consumers.METHODOLOGYA survey was conducted for collecting data from the vertical residential segment, especially where the response for product (oil) is high. Non probability purposive sampling method is employ to analyze the data. Almost all areas in Chennai city were covered.A questionnaire was prepared on awareness of oil pulling. Details of the area, contact number and details of severally customer/consumer were collected. The survey laid emphasis to the questions about experience of oil pulling and benefits out of oil pulling. All customers/consumers were personally int erviewed within the set parameters. think over was done according to the details obtained from managers, consumers and also from the gestures of both. Over a period of 10 days I visited, one area at Chennai per day and at least 30 data per day were collected.Every evening after collecting the data, team members gathered and I have discussed with my group mates about the experiences (both quantity and quality) of the data obtained. Details of further action were planned and report of the day was kept updated.SOURCES OF DATAPrimary dataThe sources were mainly from primary data. The summertime as I was assigned to collect the fresh data without any references from secondary data.RESEARCH DESIGNResearch simply means a search for facts, answers to questions and solution to problem. It is a purposive investigation, an organized inquiry. It seeks to find explanations to unexplained phenomenon, to clarify the doubtful propositions and to correct the misconceived facts. In order to comply w ith our objective and test our look hypotheses we design a study meanspiritedd on the effect of corporate social responsibility on the consumer purchase behavior.TYPE OF RESEARCHDescriptive ResearchDescriptive look into, also known as statistical research, describes data and characteristics about the commonwealth or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how.Although the data description is factual, undefiled and systematic, the research cannot describe what caused a situation. Descriptive research can be said to have a low requirement for internal validity.Descriptive research deals with everything that can be counted and studied. But there are always restrictions to that. Your research must have an impact to the lives of the people around you.Define populationThe population for this study is people who are use situated at Chennai and the area for the study conducted is given by the company itself (Areas Aalandhur, Adham bakkam, Nanganallur, T Nagar, Adyar, Anna nagar). savour sizeSample size snowI have conducted the study and collected the data in that specified area, which was given my organization. Moreover I have collected many responds, in that i have selected hundred samples based on reliability of the data.Sample pillowcaseIt is non-probability purposive sample type.This type of sample selects the sample members to align to some criterion. Here I am conducted the study on awareness of oil pulling. So for my convenience i may want to talk and with those who have experienced the therapy.Collection methodThe collection method I have used is SURVEY METHOD QUESTIONNAIRE. The questionnaire contains three categories of measurement questionadministrative questions identify the respondents location.Classification questions it usually cover sociological demographic variables that allow participants answers to be grouped so that patterns are revealed and can be studied.Target questions (struct ured) get over the investigative questions of a specific study with a fixed set of choices often called as closed questions.Instrument typeThe instrument type which I have used is interview schedule.Interview schedule which means I have interviewed the people with the help of questionnaire.Proposed analysisThe questionnaire is full of nominal data type I have used frequencies, means and cross tabulations.COMPANY PROFILEIDHAYAM AN OVERVIEWMr. V. V. Vanniaperumal has an exemplary tract record in the business world of Tamil Nadu, randomness India, since 1943. He had three illustrious sons who built up the business empire in edible sesame oil as traditional family business. Their business base was constructed in the business town Virudhunagar.Mr. V. V. Rajendran, son of Mr. V. V. Vanniaperumal was the founder of the Idhayam group in the year 1986. He, with an experience of more than 43 years launched sesame oil in a new consumer packing in the brand name IDHAYAM. The group was buil t with the main object of SINCERITY and HARDWORK. COMMITMENT TO QUALITY was their key to success.Mr. V. V. Rajendran passed extraneous in the year 1994 at the age of 65. Being the eldest son, Mr. V. R. Muthu, led his brothers, Mr. V. R. Sathyam and Mr. V. R.Thendral to bring the business to greater heights. Under his leadership, the company moved towards automation in production and packaging, and increased domestic as considerably as export sales.IDHAYAM, The name gets its origin from Hriday a Sanskrit word, which means Heart.The high unsaturation of sesame oil, due to the front line of almost levels of oleic and linoleic acid along with the natural antioxidant compounds render much favorable health attributes viz., hypocholesterolemic and cardiac friendly subject matter friendly. Thus, the name IDHAYAMCOMPANY VISIONTo be a leading and respected company in providing high quality edible oils with worldwide visibility.COMPANY MISSIONWe are dedicated to deliver subsidy quality se same oil through continuous improvement in quality with an uncompromised level of service, investment in process technology, innovative packaging, human resources and sponsor update of RD, striving to achieve worldwide recognition as a leading supplier in the industry.THE BUSINESSNever compromising on its subvention raw materials, the specially, carefully selected seeds are mechanically cleaned. Palm jiggery, which has the properties of preservation, is used in the production of IDHAYAM sesame oil. The company packs and trades sesame oil under three brand names- IDHAYAM, DELT and SIM SIM.Selling 15000 tonnes annually, the company is placed as the leader in sesame oil industry in India.PRODUCTS OF IDHAYAMSAMBANDHI IN 1992DOTS APPALAM IN 2001SWEET COATED benne SEEDS IN 2005IDHAYAM WEALTH IN 2005IDHAYAM MANTRA IN 2006IDHAYAM HARDIL IN 2006IDHAYAM REACHIdhayam sells their products to more than 10 countries with the customer base in USA, gulf countries, Singapore, Canada, Malaysia, Au stralia, Sri Lanka, UK, Russia, Norway, france, Denmark, south Africa, port Louis, new Zealand, Switzerland, Mauritius and Scotland.Over the years IDHAYAM has proven themselves to be the preferred supplier of edible oils.SESAME oilVEDIC EXCELLANCESesame Seed Oil has been used as healing oil for thousands of years. Sesame oil is mentioned in the Vedas as ex mobile phoneent for humans. It is naturally antibacterial for common skin pathogens, such as staphylococcus and strep as well as common skin fungi, such as athletes foot fungus. It is naturally antiviral. It is a natural anti-inflammatory agent.RELEIF FROM DANDRUFFUsed after characterization to wind or sun it will calm the burns. It nourishes and feeds the scalp to control dry scalp dandruff and to kill dandruff causing bacteria. It protects the skin from the effects of chlorine in swimming pool water. Used before and after radiation treatments, sesame seed oil helps neutralize the flowage of oxygen radicals, which such treatme nt inevitably causes.MEDICAL USESUsed after exposure to wind or sun it will calm the burns. It nourishes and feeds the scalp to control dry scalp dandruff and to kill dandruff causing bacteria. It protects the skin from the effects of chlorine in swimming pool water. Used before and after radiation treatments, sesame seed oil helps neutralize the flood of oxygen radicals, which such treatment inevitably causes. In recent experiments in Holland by Ayurveda physicians, the oil has been used in the treatment of several chronic disease processes, including hepatitis, diabetes and migraines.In vitro, sesame seed oil has inhibited the growth of malignant melanoma (a skin cancer) PROSTAGLANDIN LEUKATRINES and ESSENTIAL FATTY ACIDS 46 145-150, 1992. Also in vitro, sesame seed oil has inhibited replication of human colon cancer cells ANTI CANCER RESEARCH 11 209-216, 1992.EFFECT OF OIL BATHOn the skin, oil soluble toxins are attracted to sesame seed oil molecules, which can past be washed a way with hot water and a balmy soap. Internally, the oil molecules attract oil soluble toxins and carry them into the blood stream and and so out of the body as waste.Used as a cleanse mixed with warm water, the oil controls vaginal yeast infections.Sesame seed oil absorbs quickly and penetrates through the tissues to the very marrow of the bone. It enters into the blood stream through the capillaries and circulates. The liver does not sweep sesame seed oil molecules from the blood, accepting those molecules as friendly.Sesame seed oil helps joints keep their flexibility. It keeps the skin supple and soft. It heals and protects areas of crackers scrapes, cuts and abrasions. It helps tighten facial skin, particularly around the nose, controlling the usual enlargement of pores as skin ages chronologically.AS AN ANTI-OXIDANTResearch shows that sesame seed oil is a potent antioxidant. In the tissues beneath the skin, this oil will neutralize oxygen radicals. It penetrates into the sk in quickly and enters the blood stream through the capillaries. Molecules of sesame seed oil maintain good cholesterol (HDL) and lower bad cholesterol (LDL).Sesame seed oil is a cell growth regulator and slows down cell growth and replication.In both the small intestine and the colon, some cells are nourished by fat instead of sugar. The presence of sesame seed oil can provide those cells with essential nourishment.THOUGHT FOR TEENSTeen boys and girls have learned, wrongly, that all oil is bad for their facial skin. Heavy oils and toxic oils and creams are bad for all facial skin. But sesame seed oil is the one oil which is actually good for young skin.It helps control eruptions and neutralizes the poisons which develop both on the wax and in the pores. With sesame oil, no cosmetics are needed. The oil will cause young facial skin to have and display natural good health.EXPERIEMENTAL RESULTSIn an experiment at the Maharishi International College in Fairfield, Iowa, students rinsed their mouths with sesame oil, resulting in an 85% reduction in the bacteria, which causes gingivitis.As nose drops, sniffed back into the sinuses, sesame seed oil has cured chronic sinusitis. As a throat gargle, it kills strep and other common cold bacteria. It helps sufferers of psoriasis and dry skin ailments. It has been successfully used in the hair of children to kill lice infestations. It is a useful natural UV protector.GOOD FOR BABIESOn the skin, oil soluble toxins are attracted to sesame seed oil molecules, which can indeed be washed away with hot water and a mild soap. Internally, the oil molecules attract oil soluble toxins and carry them into the blood stream and then out of the body as waste.Used as a douche mixed with warm water, the oil controls vaginal yeast infections.Sesame seed oil absorbs quickly and penetrates through the tissues to the very marrow of the bone. It enters into the blood stream through the capillaries and circulates. The liver does not sweep sesa me seed oil molecules from the blood, accepting those molecules as friendly.Sesame seed oil helps joints keep their flexibility. It keeps the skin supple and soft. It heals and protects areas of mild scrapes, cuts and abrasions. It helps tighten facial skin, particularly around the nose, controlling the usual enlargement of pores as skin ages chronologically.BAD TEETH EQUAL BAD HEARTPEOPLE with more bacteria in their mouths also have more evidence of heart disease, researchers said on Monday in a study strengthening the evidence for a link between gum disease and heart diseases.The study of 657 people who had no history of stroke or heart attack showed that people with more bacteria that cause periodontal disease also had thicker carodit arteries a strong indicator of clogged blood vessels.In the American Heart Associations journal Circulation, the team at Columbia University in New York said the association held even when other heart risk factors were taken into account.This is th e most direct evidence yet that gum disease may lead to stroke or cardiovascular disease said Dr.Moise Desverieux at Columbia University Medical Center, who led the study.And because gum infections are preventable and treatable, taking care of your oral health could very well have a significant impact on your cardiovascular health.WHAT IS OIL PULLING?Our ancestors practiced oil pulling (swishing with oil) many centuries ago. Over the years, the importance of oil pulling lost its significance. However, it is an excellent and very easy method to follow even in these modern times to keep our mouth, teeth and gums clean, strong and healthy.Every morning on waking up, on an empty stomach, take 5 to 10 ml. of unadulterated oil in your mouth. Close your mouth and swish and go the oil in such a way that the oil passes through all the gaps between the teeth. By doing this for 15 to 20 minutes, the oil in the mouth turns whitish and frothy. This has to be spat out. Then wash your mouth with c lean water. This is the way to do oil pulling.The ideal time to do oil pulling is in the morning hours. However, for those whom doing it in the morning is not convenient, they may also do oil pulling at night before going to bed.BENEFITS OF OIL PULLINGDuring oil pulling, the oil in the mouth, surrounds the bacteria in the mouth and prevents respiration of the bacteria. This makes the bacteria inactive. The oil when kept in the mouth for a spot mixes with the saliva and turns into an emulsified oil. Further, the bicarbonates in the saliva mix with the emulsified oil and change into a week soapy solution. This soapy solution kills and washes away the inactivated bacteria. Thus, disorders and diseases that could have been caused by the bacteria in the mouth are prevented. This soapy solution neither harms the soft buccal tissues nor causes any side effects.If sesame oil is used for oil pulling, the benefits of the oil pulling are enhanced because of the medicinal properties of sesame oil. It prevents tooth decay, bleeding gums, bad breath and dryness of throat. Sesame oil heals cuts and wounds in the soft buccal tissues and bonkers and cracked lips also. It strengthens the teeth, gums and jaws. non only that there are lot more benefits like we can avoid sleeplessness, which means if we use the therapy we could be able to have a nice sleep at night.DATA ANALYSISA STUDY ON AWARENESS OF IDHAYAM OIL PULLING AMONG CUSTOMERSName Gender manly/FemaleArea of location concern BUSINESS/WORKING/RETIRED/OTHERSContact no Marital statusEducation Income1) Age?2) Do you know what oil pulling/oil pulling therapy is?Yes No (If your answer is YES, then go further. Otherwise go to Q18)3) Which medium helped you to know about oil pulling?Media ads Doctors article of mouth4) Have you ever tried oil pulling therapy?Yes NoIf no, what is your reason? (After answering this go to Q16)Difficulty to spend the time to tryNot clear about the product/benefits5) How many days you have been u sing oil pulling therapy? 5 Months6) Is there anybody else using oil pulling at your home?Yes No7) Why you are using oil pulling? To cure/avoid (below stated are the benefits out of oil pulling)Mouth related to infections ()Sleeplessness ()Face pimples ()Throat infection ()None ()Other benefits specify .8) Have you got the benefit that which what you mentioned in Q6 as your reason for using oil pullingYes No9) Are you able to find the product from the nearer retailer store?Yes No10) How do you feel about the advertisement?The advertisements are attractive(a)The advertisements provides adequate informationThe contents of the advertisements can be improved11) Are the advertisements provide you the oil pulling relevant benefit information?Yes NoIf No, in what way the advertisements are not providing you the relevant information? In the way ofBenefitsProduct knowledgeMethods to use12) Are you still using the therapy?Yes No if no, then reasons for stop using it13) To whom you recommend to use oil pulling therapy?Family Relatives Friends None14) Reasons for unawareness.No knowledge of productNo knowledge of benefits15) If you know the product and its benefits, would you like to try the therapy?Yes No16) Suggestions? THANK YOU FOR YOUR FEEDBACK GENDERStatisticsGenderN sound atomic number 6Missing0GenderFrequency share reasoned portionCumulative percentageValidMALE6767.067.067.0FEMALE3333.033.0100.0 entirety100100.0100.0 consequenceFrom the total sample size of 100, 67 peoples are male and the remaining people of 33 are female.OCCUPATION shimmy Processing SummaryCasesValidMissingTotalNperceptNPerceptNPerceptGender * Occupation100100.0%0.0%100100.0%Gender * Occupation Cross tabulationCountOccupationTotalBUSINESSWORKRETIREDOTHERSGenderMALE83891267FEMALE2802333Total1046935100 demonstrationIn my sample of 100, there were 67 of male and 33 of female. Out of which 46 (38 male 8 female) were working people who have been using the therapy and rest were business and retire d peoples. So from this I can say that the working people are the large number of users of therapy.AGE/AGE COMPARISON (TRIED AND STILL USING PEOPLE)Case Processing SummaryCasesValidMissingTotalNPerceptNPerceptNPerceptAge * Occupation100100.0%0.0%100100.0%Age * Occupation Cross tabulationCountOccupationTotalBUSINESSWORKRETIREDOTHERSAge20-30 yrs.070202730-40 yrs.517093140-50 yrs.3151322Above 50 yrs.278320Total1046935100Age * Gender Cross tabulationCountGenderTotalMALEFEMALEAge20-30 yrs.13142730-40 yrs.20113140-50 yrs.16622Above 50 yrs.18220Total6733100INFERENCEIn our sample size of 100, there were totally 67 male and 33 female, out of which 31 were in between 30-40 yrs. Which means this age group got the highest users of oil pulling therapy and in that 31, 20 were male and 11 was female.AGE WISE TRIED PEOPLECase Processing SummaryCasesValidMissingTotalNPercentNPercentNPercent filter * Still using * Age2424.0%7676.0%100100.0%Try * Still using * Age Cross tabulationCountAgeStill usingTo talYESNO20-30 yrs.TryYES268Total26830-40 yrs.TryYES246Total24640-50 yrs.TryYES55Total55Above 50 yrs.TryYES415Total415INFERENCEThe total of 100, only 24 were tried the therapy. In that the age group who has been still using the therapy is above 50 yrs.KNOWN AND TRIED PEOPLEStatistics get alongTryNValid10041Missing059KnowFrequencyPercentValid PercentCumulative PercentValidYES4141.041.041.0NO5959.059.0100.0Total100100.0100.0INFERENCEThe graph shows that 41 number of peoples were know about the therapy and in that 24 were tried the therapy and used by them.TryFrequencyPercentValid PercentCumulative PercentValidYES2424.058.558.5NO1717.041.5100.0Total4141.0100.0MissingSystem5959.0Total100100.0INFERENCEThe people who have tried the therapy are about 24 and the remaining was not aware of the therapy.MediumStatisticsMediumNValid41Missing59MediumFrequencyPercentValid PercentCumulative PercentValidMEDIA3131.075.675.6WORD OF MOUTH1010.024.4100.0Total4141.0100.0MissingSystem5959.0Total100100.0IN FERENCEThe graph shows that the people who know about the therapy as well as product through media, this medium plays a vital role to make them aware.TRIED PEOPLE FOR WHAT PURPOSECase Processing SummaryCasesincludeExcludedTotalNPercentNPercentNPercentTry * Purpose2424.0%7676.0%100100.0%ReportTryPurposeMeanNStd. DeviationMOUTH RELATED1.000017.00000PIMPELS1.00003.00000NONE1.00004.00000Total1.000024.00000INFERENCEFrom the report we came to know that the therapy is make use only for mouth related (mouth ulcers) infections.TRIED PEOPLE AND STILL USING THE THERAPHYCase Processing SummaryCasesIncludedExcludedTotalNPercentNPercentNPercentTry * Still using2424.0%7676.0%100100.0%ReportTryStill usingMeanNStd. DeviationYES1.00008.00000NO1.000016.00000Total1.000024.00000INFERENCEWhen the customers don find any benefit then there is some chances of not sticking with the product.PURPOSE AND NO OF DAYSCase Processing SummaryCasesIncludedExcludedTotalNPercentNPercentN