How the company combine to satisfy shareholders and the demands of Dissertation - 2

How the company combine to satisfy shareholders and the demands of society with less impact on the profitability - speaking ExampleGlobalization, rapid developments in computer and information technology and the current experience of global stinting crunch are some of the essential elements touch growth and survival of modern organizations (Balakrishnan, 2003 Fischer, 2003 Soros, 2002 Bagwathi, 2010). Although there is no universal agreement regarding the effect of these developments and concerns relevant to the quality of life of people(Bagwathi, 2007 2010 Stiglitz, 2007, 2010 Suarez-Orosco & Qin-Hilliard, 200 Yusoff, Ramayah & Ibrahim, 2010). Still, what remains, is the fact, that the socio-economic and political condition with which economic institutions are doing their activities are affected by these integral elements, in the same manner, that it has permeated and influenced the lives of people across the globe (Yusoff et al., 2010). In this regard, modern corporations respond to the challenges and demands of the time by incorporating a fundamental change in the nature of the organization corporate social responsibility (Zolsnai, 2006). The idea of corporate social responsibility is not something bran-new (Hemingway, 2002). During the 1930s organizations have already recognized that their responsibility is not limited only to the satisfaction of the shareholders interests, but it also includes the fulfillment of the demands of the society where the organization is plant (Hemingway, 2002). This seminal notion of corporate social responsibility is integrated in the current scheme and understanding of CSR, but it is only in the last troika decades that an observable influx of discussion and interests regarding CSR has taken full swing (Dahlsrud, 2008). However, in the last four years, the world experienced the first global economic crisis of the twenty-first century (Reinhart, 2008 Yandle, 2010). Case against the CSR has been raised based on the assumpt ion that the concept fails in responding to the challenges that it is supposed to be addressing (Karnani, 2010 Lin-Hi, 2010 Ludesher & Mashud, 2010 Portney, 2008). In this sense, there is a call to re-evaluate CSR and make love up with better approach towards an authentic CSR and not just a facade (Lin-Hi, 2010). Background of the Study The master(prenominal) role of CSR in the survival of companies in the contemporary period is an accepted truism. In fact, the notion of CSR is deemed intuitive in the sense that as companies are considered as social actors, it becomes essential that corporations too, should be prudent for their actions. However, the intuitiveness of the good derived out from doing good, is questioned on the premise whether there is really a connection between doing good and earning well in the context of an organization. This question is important because as many